Helon
Branding
Helon is a digital platform made to collect and share small (or big, or regular-sized) parts of 3D scans of real-life celebrities. The virtual world of Helon is a parallel reality. A world that’s self-generated thanks to the absorption of information that we ourselves have provided to technology. Aware of the process, or not. It’s the peak of machine learning.
I designed Helon visual identity and key visuals and made a couple teasing videos.
The brand idea is a dynamic & digital collecting system.
Logo
Hello, world! Unlike your very first WordPress blogpost, this graphic element is meant to be read, shared, enjoyed by a lot of people. That’s why we kept it very simple, and why the typography looks so friendly. We used Gilroy Bold for building our logo, but it’s actually a banned font inside Helon: we made a couple tweaks to it to make it look this pretty, so we don’t want it to be used elsewhere with its default shape.
Purple, green and light blue are Helon colors: so pure, so digital, so fluid. So we decided to create three colorful versions of our logo with them.
Typography
The font family is inherited by development system company Red Hat, where each character is made up of perfect circles and straight, even lines. The effect is a geometric, rational, and engineered font with human touches inspired by Helon brand’s identity.
Colors
Helon’s color palette is deeply connected to the digital world (triple entendre, don’t even ask me how), with synthetic and bright colors that remind of LED lights. Helon’s are cold colors, with very high contrast, related to the RGB primaries of digital graphics.
Key visuals
Cubes and diamonds.
A multi-layered world deserves some multi-layered graphic asset. The cubes resemble both the 3D scans and the tiles, and are the exploitation of Helon’s icon. The diamonds are subtle shapes meant to be used to divide up pages, creating areas for content such as text and images.