Innovation is movement.
Atomo Factory pursues a new idea of knitwear design. Starting from experimentation, working the raw material in an innovative way, to create contemporary collections with distinctive character.
Overview
Project created by Sacchetti Maglierie — Based in Italy, Atomo Factory aims to express the traditional “savoir faire” “savoir faire” of the Italian textile industry, inherent in the brand’s DNA, in an innovative way. Looking beyond: the goal is to put knitwear design techniques at the center, to show people the flair, quality and sophistication of the products.
I started to collaborate with this brand at the end of 2022.
I work on this project together with a team of trusted creatives, and I am mainly responsible for motion graphics and animating the content created during the photoshoots, making it more fascinating and appealing for digital communication.