Au Départ

Histoire Project


Motion Design, Copywriting, Sound Design


Au Départ is one of the first four French luxury brands for bags and travel accessories. It is part of the original dream-team along with Louis Vuitton, Goyard and Moynat.

The brand disappeared from the fashion scene during the 70s, and came back recently with a renewed identity, built around its signature monogram.

Giving new life to a timeless heritage.

Histoire Project

Under the creative direction of Andrea Incontri, we created a short journey through Au Départ history, from early days straight to the future. Original advertising and vintage posters were used, along with digital assets and product images.

The project was posted all across Au Départ social media and includes custom sound design.

It’s been also translated for the Chinese market.


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