La Rana Volante
Social Media Gamification
BACKGROUND
Italian children’s book publishing house La Rana Volante asked me for a short-term strategy to revamp their Instagram profile.
In addition to creating posts presenting the series and catalog, a more titillating element was needed to engage the audience: parents and young readers.
The result? A strategy based on gamification of the profile, with posts that become Memory tiles and carousels with quizzes and riddles.
ROLE
— Social Media Manager
The result
