Piquadro / FW21

Art direction and animation for Piquadro Fall/Winter collection.

Photography by Raffaele Alicino. Video by Francesco Zaia.

The story goes on

This is the second work I’ve made for Piquadro. If you missed the first one out, here you go. This time, the shooting was more focused on the technical specs of the bags, showing off their endurance and versatility.

Once again, the concept was built around duality: one urban lifestyle shooting, another one in the wild. We made a hero video and I animated all the illustrations shown inside them. The video was then split into several cuts for both online and offline display.

We even made it to the ledwalls in Milano Centrale, the most important train station in Italy!

Motion Graphics

All the icons, animated.

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